| Industry | Investment services |
|---|---|
| Founded | 1996 |
| Headquarters | Overland Park, KS |
| Key people | Adam Bold, Founder Chris Braudis, President |
| Website | MutualFundStore.com [1] |
The Mutual Fund Store, founded by Adam Bold in 1996, is a financial advisory company headquartered in Overland Park, KS with more than 70 locations in the United States.[1] Collectively, advisers managed more than $6.5 billion in assets for more than 32,000 clients as of June 30, 2011.[2]
The company focuses primarily on individual investors. The Mutual Fund Store is the nation's first nationally branded fee-based investment advisory firm for the mass affluent.[3] The Mutual Fund Store is not traded publicly on stock exchanges.
Contents |
The Mutual Fund Store provides investment advice to clients with as little as $50,000 using actively managed no-load and load-waived mutual funds. The Mutual Fund Store is a fee-based investment advisory service, meaning clients pay a quarterly fee based on their account value for investment advice and actively managed portfolios. Because investment advisors are fee-based, they accept no incentives, commissions or benefits from fund companies, therefore, maintaining their independence.[4]The company's investment advisors profile a client’s investment risk and goals, then allocate assets into a variety of mutual funds across several asset classes to provide diversification.[5] Asset allocation recommendations are provided by The Mutual Fund Research Center, using the Nobel Prize-winning concepts of Modern Portfolio Theory, which found that through intelligent diversification one can reduce the investment risks contained in a single or limited investment, and gains in one investment may help offset losses in another.